Streaming chess on Twitch is the hot shit. No matter if you stream your own games, commentate an ongoing top event or give a live lesson, you need a professional setup, engage with your viewers, devise a smart schedule and build a loyal audience. Fiona Steil-Antoni explains how she created her Twitch channel and how it contributes to her “Fionchetta” brand.
How it began
Fiona Steil-Antoni and Simon Williams in Reykjavik. Fiona Steil-Antoni and Simon Williams in Reykjavik. “My friend Simon Williams was one of the first people to stream chess. Before I launched my own Twitch account I had already appeared as a guest on Simon’s channel in early 2016. Later that year my English team Cheddleton qualified for the European Club Cup in Novi Sad, but unfortunately there were no funds to support our participation. That’s when I decided to launch a fundraiser, set up a GoFundMe page and set up a Twitch account to support the campaign. All the players from the team took turns to join the streams, and we used all incoming donations to participate in the event. Both on the GoFundMe page and on Twitch we offered our donors small benefits – we sent them signed postcards from Novi Sad for instance. It was a successful campaign.
